In the beginning was the prompt
A Fö N session on copywriting, AI, and what comes of it all.
Anyone working with language today needs both: a solid understanding of copywriting—and a thoughtful approach to AI. One does not replace the other. It is only through their synergy that quality is achieved.
KI Café and TreffPunktText demonstrate how AI-assisted writing can work without becoming arbitrary—and which tools actually do the job.
To kick things off, Rosa Merlicek will provide an introduction, after which four workshops will offer hands-on sessions: Corporate Language, Storyboard Development, SEO/GEO, and Blogs. Questions are an integral part of the format.
The session concludes with a discussion—about the role of text in the age of GenAI and about who will be doing the writing in the future: humans, machines, or both.
